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Jul
24

Change

Change

I recently heard Seth Godin (of Linchpin fame) talk about change. It prompted some thoughts in my mind about what’s going on in our culture. Change is happening quicker and more violently than ever before. Here are some categories and examples: People hanging on to tradition: We wear sports coats because they did in 1880 in France. Though “business attire” remains fairly standard, casual Fridays are becoming commonplace throughout the week. At the heart of the dress code, people are beginning to ask: “Why do we do what we do?” Gone because of change: Travel agents. Can you say Expedia? Information has been placed in our hands and we have the technology to know what to do with it. “Cutting out the middle-man and saving money” are the new mantra. Going / reinventing because of change: Newspapers and magazines. Sports Illustrated, Time, and Newsweek became popular for delivering last week’s news. Who needs that now? We have little use for last hour’s news! News-deliverers must change with the times in order to survive. Facing radical challenges to change: Books and publishing companies. Though people still buy hardback and paperback books, the Kindle and iPad2 are threatening to make books obsolete. I was one of the early adapters of Logos Bible Software and currently have thousands of books on my computer that once took up lots of space on my bookshelf. And when I do want to buy a physical book, I point my clicker to amazon rather than thinking of going to a bookstore. Cheaper, easier. Caveat: I do still go to bookstores to browse, preview the latest books, etc. but rarely buy anything from there. Ought to be gone because of change: The telephone book and Yellow Pages. Why are we wasting trees to produce these dinosaurs? I can get that information quicker through my phone, computer or internet. How do we respond? Lean into the change. Don’t be afraid of it. Twenty years from now, people will still be holding on to those things they did in 2011. There will always be a new normal. But the “new normal” is the chance of a lifetime. Take advantage of it!